Historically, "popular media" referred to television, radio, cinema, and print. "Entertainment content" was the movies, songs, and sitcoms that filled those channels. Today, these lines have blurred into oblivion. A TikTok video featuring a teenager reviewing a Netflix series is itself a piece of entertainment content. A podcast discussing the lore of a Marvel movie is popular media. A live streamer playing a video game while reacting to a viral tweet is simultaneously consuming and producing content.
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Right now, we are drowning in 10-episode seasons designed purely to keep you on a streaming app, while actual storytelling is taking a backseat. Every week there’s a new reboot, a sequel nobody asked for, or a 4-hour movie that could have been 2 hours. A TikTok video featuring a teenager reviewing a