: Short-form and long-form video content are thriving on OTT platforms. Approximately 30% of users spend between 1 to 1.5 hours daily on these services, with movies remaining the most popular genre.
The trajectory is clear. is moving away from mimicking Western or Korean formats and embracing its own identity. We are seeing a rise in: : Short-form and long-form video content are thriving
The Indonesian entertainment landscape in 2026 is defined by a massive surge in homegrown digital content, with local streaming originals now rivaling South Korean dramas for viewership. Social media has evolved beyond simple connection into a central hub for discovery and e-commerce, with over 180 million active users. with over 180 million active users.