The Japanese entertainment industry is at a crossroads. The rise of global streaming services like Netflix and Disney+ is breaking the TV networks' stranglehold. Japanese productions are now competing directly with Korean K-dramas and Western hits, forcing a shift toward higher-budget, globally targeted content (e.g., Alice in Borderland ). Simultaneously, the COVID-19 pandemic accelerated the decline of the handshake-event idol model and forced a once-analog industry to embrace digital distribution.

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