But let’s not throw confetti just yet. This is a trend , and trends are fragile.
If you are a content creator or studio head, the data is clear: But let’s not throw confetti just yet
: A comprehensive study from the Geena Davis Institute (2010–2020) revealing that only 1 in 4 characters over 50 are women. The report introduces the "Ageless Test," which only 25% of films pass—requiring a female character over 50 who is essential to the plot and not reduced to a stereotype. The report introduces the "Ageless Test," which only
Major stars are also producing their own vehicles. Reese Witherspoon’s Hello Sunshine produces The Morning Show , giving Jennifer Aniston (54) and Aniston herself meaty roles about sexual politics in the newsroom. Nicole Kidman (56) produced Expats and Big Little Lies , ensuring that women her age had ensembles to play in. Nicole Kidman (56) produced Expats and Big Little
Consider . For years, she was dismissed as the "rich lady rom-com" director. But Meyers (in her 70s) understood the economy of older female desire. It’s Complicated (2009) dared to show Meryl Streep having a threesome and smoking pot—at 60. Meyers paved the commercial road for the current artistic boom.