Unlike Hollywood-style vlogs, these videos don't require expensive setups. A mobile phone, a saree-clad mother shouting in the background, and a father in a vest (t-shirt) are enough. The audience sees their own family reflected in these videos.
Lifestyle entertainment also covers fashion. Videos showing a dad judging his daughter’s ripped jeans or crop top, only to end up wearing something equally outrageous for a family function, garner millions of views. It highlights the generational clash in fashion sensibilities in a lighthearted way.
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