Instead of the usual fashion layouts, the editors commissioned a 10,000-word oral history of Fela Kuti, paired with original oil paintings rather than photographs. The watch section was replaced by a treatise on indigenous African metallurgy. The result was not a magazine; it was a museum catalogue. Copies of this issue now sell for premium prices on auction sites because collectors recognize the cannot be replicated by digital-first competitors.
Instead of the usual fashion layouts, the editors commissioned a 10,000-word oral history of Fela Kuti, paired with original oil paintings rather than photographs. The watch section was replaced by a treatise on indigenous African metallurgy. The result was not a magazine; it was a museum catalogue. Copies of this issue now sell for premium prices on auction sites because collectors recognize the cannot be replicated by digital-first competitors.