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Nokia Ovi Store Now

Nokia Ovi Store Now

Rebranded to simply the "Nokia Store" to unify the brand.

The Ovi brand (meaning "door" in Finnish) was introduced in 2007 as an umbrella for Nokia’s internet services, including maps and music.

"Ovi" remains a case study in detached corporate branding. It sounded nice in Helsinki, but in London or New Delhi, it felt like a generic energy drink. Nokia’s refusal to call it the "Nokia Store" from day one cost them brand recognition.

So, why should we care about a defunct app store today?

Rebranded to simply the "Nokia Store" to unify the brand.

The Ovi brand (meaning "door" in Finnish) was introduced in 2007 as an umbrella for Nokia’s internet services, including maps and music.

"Ovi" remains a case study in detached corporate branding. It sounded nice in Helsinki, but in London or New Delhi, it felt like a generic energy drink. Nokia’s refusal to call it the "Nokia Store" from day one cost them brand recognition.

So, why should we care about a defunct app store today?

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