At its core, the is an augmented reality (AR) and artificial intelligence (AI) driven software application available via the Asian Paints website and mobile app (Color Studio). It allows users to upload a photo of their room or use a live camera feed to digitally paint the walls with any shade from the Asian Paints extensive catalogue—which includes over 1,800 shades, from the serene Nirvana to the bold Signature Red.
also offer AR-based visualizers, Asian Paints differentiates itself through its massive market share in the decorative paints division, which contributes approximately 80% of its revenue. MatrixBCG.com for 2026 to try out in the visualizer? visualizer asian paints