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The lifecycle of a viral “Rock Paper Scissors” video follows a predictable pattern:

The color debate surrounding the dress can be attributed to a phenomenon known as color constancy. Color constancy refers to the brain's ability to adjust the perceived color of an object based on the surrounding environment. In the case of the yellow dress, the brain was attempting to make sense of the conflicting visual information, leading to the vastly different interpretations of the dress's color. Rock Paper Scissors Yellow Dress Girl Twitter v...

Often, these viral Rock Paper Scissors clips are filmed by content creators who stage “pranks” or “social experiments.” The yellow dress may be chosen deliberately for contrast. The loss may be rehearsed. The lifecycle of a viral “Rock Paper Scissors”