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As consumers, we vote with our viewing hours. If we settle for slop, the algorithms will serve us slop. But if we seek out, share, and celebrate the productions that display craft, risk, and soul, we can drag the entire industry upward.

It is easy to make a cheap indie film look good. It is hard to make a 10-hour streaming series look like a $200 million movie. xxxvdo2013 extra quality

We are in a virtuous cycle. High-quality popular media makes money. Money funds more high-risk, high-quality projects. Those projects train audiences to reject lazy storytelling. Audiences then punish lazy storytelling, forcing studios to invest in craft. As consumers, we vote with our viewing hours