The celebrity culture surrounding sinetron is immense. is often called "Indonesia’s King of All Media." He is part talk show host, part reality star, part businessman. His wedding to Nagita Slavina was a national event, covered with the intensity of a royal wedding in the UK. Similarly, actors like Reza Rahadian (a critically acclaimed film star) and Prilly Latuconsina (a Gen Z icon) have transcended the screen to become lifestyle brands.