Instead of CRM as a contact book, Taher advocates for “opportunity mapping” — visualizing decision-maker networks and influence paths.
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The research analyzes BD as a tool to bridge these gaps, either by stretching a firm’s current resources to meet new opportunities or leveraging existing assets in innovative ways. Empirical Data: The study is based on a survey of 300 business owners, founders, partners, and top managers Instead of CRM as a contact book, Taher
This text is frequently used as a curriculum guide for strategic management and business studies. Key details include: business development ahmed taher pdf