Ignore the five-star reviews. Walker believes the best poetry is found in one-star Amazon reviews of mundane items (like a hammer or a hair dryer).
Rob Walker is a columnist for The New York Times and the author of several books on consumer culture and design, including Buying In and Significant Objects . His work often explores the intersection of material culture, attention, and meaning. In The Art of Noticing , he shifts focus from consumer trends to the internal landscape of the observer. the art of noticing rob walker pdf exclusive
Chapter 1 : A Different Kind of Attention Ignore the five-star reviews