Medan, North Sumatra’s largest city, is rapidly evolving into a vibrant hub for digital creativity. As internet penetration deepens and smartphone usage becomes ubiquitous, the youth of Medan—often referred to locally as "ABG" (Anak Baru Gede or teenagers)—are redefining what lifestyle and entertainment look like in the digital age.
Medan, North Sumatra’s largest city, is rapidly evolving into a vibrant hub for digital creativity. As internet penetration deepens and smartphone usage becomes ubiquitous, the youth of Medan—often referred to locally as "ABG" (Anak Baru Gede or teenagers)—are redefining what lifestyle and entertainment look like in the digital age.