, widely regarded as the "Father of Modern Marketing". His work transformed marketing from a simple sales function into a strategic, organization-wide philosophy focused on creating and delivering value to customers. Praxie.com 1. Core Principles & Philosophy
Strategies used to reduce demand (e.g., discouraging smoking or overconsumption of resources). Marketing 3.0 and 4.0: kotler
is often added to represent the human element in service delivery. New York University 4. Five Product Levels Model , widely regarded as the "Father of Modern Marketing"