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The rupture began with Netflix’s pivot from DVD rentals to streaming. When Netflix realized that licensing The Office or Grey’s Anatomy was becoming prohibitively expensive—and that rivals like NBCUniversal and Disney would eventually pull their content—it made a historic bet: create original, exclusive content that could not be found anywhere else.

The only guarantee? Your favorite show is probably moving to a different platform next year. amateur2023danielaanturybrokendownxxx108 exclusive

“Exclusive” now often means timed rather than permanent. Studios increasingly rotate IP across services (e.g., Sony licensing to Netflix, then Disney+). The rupture began with Netflix’s pivot from DVD