It keeps the "rounded" soul of the original brand but trims the bulk for a cleaner, more sophisticated look that mirrors their new, understated grey-base uniforms .
: Bold alternatives that provide a strong visual impact. easyjet rounded book font new
But EasyJet’s data suggests otherwise. In A/B tests at London Luton Airport, passenger wayfinding errors dropped by 12% after the font implementation. More importantly, the font includes : The lowercase 'a' and 'e' are designed with distinct, non-symmetrical bowls to help dyslexic readers distinguish between them—a rarity in low-cost airline branding. It keeps the "rounded" soul of the original
: Unlike standard sans-serifs, it features rounded terminals that give it an organic, "friendly" feel. In A/B tests at London Luton Airport, passenger
The EasyJet Rounded Book font is part of a family of fonts designed with a rounded approach, offering a friendly and approachable feel. This particular variant, "Book," suggests a standard, readable weight suitable for body text and extensive reading. The rounded edges give it a soft, less intimidating appearance compared to traditional sans-serif fonts. This design choice makes it highly legible, even at smaller sizes, which is crucial for digital and print materials where readability is paramount.
is a custom, proprietary typeface, it is not available for public download or commercial purchase.
