Media companies are expanding "big IP" (like Marvel or Harry Potter) into location-based entertainment, such as branded districts, theme parks, and immersive theatrical performances, to build deeper fandom.
Want to stay ahead of the curve? Bookmark this guide and revisit it monthly—because by next quarter, the platforms will have changed again. rodneymoore210101sadiegreyxxx720pwebx2 updated
The question for the audience is no longer "Have you seen it?" but rather "Which version did you see, and when?" Media companies are expanding "big IP" (like Marvel