: AI is no longer just a cost-saving tool; it is redefining creative workflows, from enhancing visual effects to hyper-personalized marketing and content.

The digital age has sparked a debate over whether media enhances or diminishes human autonomy.

: Younger generations (Gen Z and Millennials) increasingly find social media and user-generated content (UGC) more relevant than traditional TV and movies.

: Remains one of the fastest-growing sectors, with revenue expected to exceed $300 billion by 2028 [22]. Interactive and immersive game worlds are now central to broader entertainment strategies [19].