The site gained massive popularity in emerging markets (particularly India and Southeast Asia) for several reasons:
Passing the phone around the lunch table so everyone could see a grainy, 144p version of the week’s trending trailer. A Ghost in the Machine 3gpkingcom link
Sites with similar names (e.g., 3gpking.info or 3gpking.mobi). The site gained massive popularity in emerging markets
While the site’s popularity has waned with the rise of high-speed streaming, its "deep features" specifically catered to a mobile-first, data-conscious audience: 3gpkingcom link