High-speed rail is logical, but making the trains more comfortable (or adding Wi-Fi) is "alchemical" because it changes the experience of time rather than the duration.
A $5 coffee is a ripoff at a gas station but a "cheap luxury" at a high-end hotel. The product didn't change, but the context did.
: Realize that humans don't want the "best" possible outcome; they want to avoid the "worst" possible outcome. Where to Find Guides and Summaries
If you are looking for the PDF to write a report or study the concepts further, you can use the summary above as your core notes. If you intend to read the full book for pleasure and insight, it is highly recommended to purchase a copy, as Sutherland’s wit and writing style (the "voice" of the book) are a major part of its appeal.
: Humans don't perceive the world objectively; we perceive it through a psychological lens.
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