: This franchise has officially made history, becoming the first Indian film franchise to cross the mark, surpassing even Baahubali and Pushpa .
The Indian digital video market has witnessed a paradigm shift from English-dominant content to ecosystems. Driven by cheap data (Jio effect) and smartphone penetration, "Lifestyle & Entertainment" in Hindi has become the most consumed genre on platforms like YouTube, Instagram, MX Player, and Amazon MiniTV. Exclusivity—content not available on traditional TV or other platforms—has become the primary driver for user engagement and subscription (SVOD) or ad-based (AVOD) revenue. indian hindi mms exclusive
For a decade, English content dominated the Indian premium streaming space. However, data from 2023-2025 reveals a stunning reversal. According to recent reports by the Ormax Media India Streaming Barometer, Hindi-language originals now command over 60% of the viewing share on OTT platforms. : This franchise has officially made history, becoming