FHM was a highly popular magazine in the UK and other countries, with a circulation of over 500,000 at its peak. However, with the rise of digital media and changing attitudes towards men's magazines, the magazine's popularity began to decline. FHM ceased print publication in 2018, although it continues to exist as a digital brand.
The singer made history as the first woman to win the "Sexiest" title twice in a row (2009 and 2010) during her peak as a member of Girls Aloud and an X Factor judge. The "100 Sexiest Women" Legacy fhm magazine models
J.Lo was already a superstar, but her FHM crown solidified her as the ultimate crossover icon. Her cover shoot remains one of the magazine's best-selling issues of all time. Lopez represented the shift from the "heroin chic" of the 90s to the athletic, curvaceous aesthetic of the early 2000s. FHM was a highly popular magazine in the
FHM models weren't just professional runway stars; they were often mainstream celebrities, pop singers, and television presenters. The Girl Next Door The singer made history as the first woman
poll [11]. While the British print edition ceased in 2016 [24], the brand continues to feature high-profile models and influencers across its global digital platforms, including FHM Australia [2, 11, 24]. Recent FHM Models & Cover Stars (2025–2026)
The era of the "FHM model" faced significant challenges starting in the mid-2010s: Suspension of Print:
This era also saw the crossover of "WAGs" (Wives and Girlfriends of footballers). FHM was the primary vehicle for the WAG culture explosion, turning the partners of football players into lucrative brands of their own.