In his bestseller Predeciblemente Irracional (known in Spanish as Las trampas del deseo Dan Ariely

The full text is available in various formats, such as this Predictably Irrational PDF . Key Concepts from the Book

Dan Ariely, a behavioral economist, challenges the traditional economic idea that humans always act rationally. Here are the standout "features" or core concepts of his research: The Fallacy of Supply and Demand:

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