Zee Telugu aggressively acquired the satellite rights for major Bollywood films. The channel introduced the concept of a "Grand WTP" where a new Hindi blockbuster would have its television premiere exclusively on Zee Telugu, often within weeks of its theatrical run. For example, films like Kabir Singh , War , and Brahmāstra found a second life on Zee Telugu, drawing TRP ratings that rivaled even the biggest Telugu film premieres.
To help you with a "piece" or overview of this intersection, Zee Telugu aggressively acquired the satellite rights for
High-energy dance numbers from shows like Aatadukundam Raa or festive specials often go viral for their choreography and glamour. films like Kabir Singh