NRIs (Non-Resident Indians) consume this content hungrily. They are looking for Thali lunchboxes they can pack for their kids in Texas, or how to celebrate Ganesh Chaturthi without a clay idol in a New York apartment. Serving the nostalgia and adaptation of the diaspora is a massive sub-niche.
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Unlike Western individualistic societies, Indian culture is inherently collectivist and cyclical. www.apna desi tv forum.net