The industry has also played a crucial role in promoting Kerala's tourism industry, showcasing the state's stunning landscapes and cultural attractions to a wider audience. The film "God's Own Country" (2014), which was shot in Kerala, brought international attention to the state's natural beauty, attracting tourists from around the world.
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The Kerala government has been promoting the state's tourism industry through various initiatives, including showcasing its rich cultural heritage through films. The "Film Tourism" project aims to encourage filmmakers to shoot in Kerala, highlighting its scenic beauty, rich history, and vibrant culture. The industry has also played a crucial role