Many "viral" tags are used to drive traffic to unverified or deepfake content. Platforms like TikTok often see high engagement on cultural showcases and "hilarious moments," but these same channels can be used to spread unverified claims, such as those involving controversial clerics or influencers. Social Media Discussion & Impact
Within the Punjabi diaspora and local communities, viral videos often spark heated debates. These conversations typically split into two camps: Many "viral" tags are used to drive traffic