Social media has transformed media from a one-way street into a . Audiences no longer just watch; they comment, share, and remix. This has led to the rise of the influencer economy , where personal branding and authenticity often carry more weight than high production values. However, this shift also presents challenges, such as the rapid spread of misinformation and the psychological effects of constant connectivity. Emerging Technologies

YouTube and TikTok have turned every consumer into a potential creator.

Gaming is no longer just a hobby; it is a primary platform for social interaction and music (e.g., virtual concerts), often rivaling traditional film and TV in scale. 2. Evolving Consumption Habits