While there are several online platforms offering access to Per Mollerup's Marks of Excellence
Mollerup's guide offers several key takeaways for luxury brand managers, marketers, and designers:
"Marks of Excellence: The History and Typography of Branding" is a book written by Per Mollerup, first published in 2006. The book explores the history and development of branding, logos, and trademarks. Mollerup examines the typography and design of famous logos, tracing their evolution over time.
: Visual symbols that represent a brand without relying on text.
