: Understanding how many similar ads your audience has seen so you can adapt your claims to be more "breakthrough".
Let’s be honest: Breakthrough Advertising is a difficult read. The concepts are counter-intuitive. The language is from 1966. When you listen while driving, jogging, or doing dishes, your subconscious mind untangles the knots. You will find yourself muttering "the mass desire must already exist" during a morning commute. The audiobook turns deep strategy into ambient learning. breakthrough advertising eugene schwartz audiobook