Using an idol's likeness to endorse products or scams they are not associated with.

analyzed how viewers react to K-pop deepfake pornographic videos. It found that gender, previous perceptions of sexual harassment, and exposure to pornographic content are major predictors of the viewer's emotional response ACM Digital Library

For those unfamiliar, a deepfake is a type of artificial intelligence (AI) generated video that uses machine learning algorithms to create realistic, yet fake, footage of a person. This technology has been increasingly used to create convincing videos that can be used for entertainment, educational, or malicious purposes.

: Generative Adversarial Networks (GANs) are the primary tools used for creating these realistic manipulations

"My face is my career," she told the millions watching. "But my soul isn't for sale to an algorithm." The Resolution