A quirky collaboration with jazz musician Esperanza Spalding.
When users search for "Bruno Mars Unorthodox Jukebox zip exclusive," they are often not looking for the standard Spotify playlist. They want the artifacts—the Japanese bonus track, the hidden intro, or the pre-mastered dynamic range that got lost in the loudness war of 2012.
When the album dropped, big-box retailers fought for exclusives. Target hosted a deluxe edition that included two additional tracks:
