So, what happens to the person in the clip? They might feel embarrassed for a day or two. But if they play their cards right, they will soon be the Chief Guest at a local college arts festival, or better yet, the brand ambassador for a biriyani delivery app.

You cannot have a viral clip without the Satyam Paranjal (Truth telling) phase. Someone on Facebook shares a 500-word note revealing the "full story." It turns out the angry uncle in the video is actually a retired school teacher who was upset about a stray dog/ garbage issue/ parking spot. Suddenly, the villain becomes the hero. We realize we judged too fast, but by then, the memes are already too powerful to stop.

Before a video hits Twitter or Reddit, it spreads like wildfire in WhatsApp groups. NRI (Non-Resident Indian) WhatsApp groups, in particular, are the accelerators. A will be forwarded from a group in Dubai to a family group in Malappuram, then to a college alumni group in Ernakulam within 15 minutes. The discussion here is raw: "Is this real?" "Who is this guy?" "My god, the shame."

to avoid accidental physical contact, sparking intense online debate about social media trials and safety for all genders. Hygiene Standards : A clip from Kannur Railway Station