Heiti, or "Black Type," is the Chinese equivalent of a sans-serif typeface. Unlike Songti, which features decorative flourishes similar to Western serif fonts, Heiti focuses on uniform stroke thickness and a lack of ornamentation. The "SC" designation stands for Simplified Chinese, primarily used in Mainland China, Singapore, and Malaysia.
font-family: "Heiti SC Medium", "STHeitiSC-Medium", "Heiti SC", sans-serif; The Future of Heiti SC heiti sc medium font new
Heiti SC Medium is currently the anchor, but variable font technology is the horizon. Heiti, or "Black Type," is the Chinese equivalent
: The lines maintain a consistent thickness, which reduces visual clutter. Lack of Serifs Using a dated or low-quality Heiti variant can
For international brands expanding into the Chinese market, typography is a subtle but powerful localization tool. Using a dated or low-quality Heiti variant can make a high-end brand look amateur. The "New" Heiti SC Medium ensures that digital storefronts look native, polished, and technically current. It is particularly effective for: Product titles and price displays. Corporate News: Press releases and annual reports.
Heiti SC Medium is not a flashy font. It is not the life of the party. It is the walls, the floor, and the ceiling of the digital room. It is the infrastructure of communication.