The local streaming service Vidio has seen explosive growth (up 24% in viewing hours), with its original series frequently outperforming international titles [1].

: A surprising 2025 trend revealed that Gen Z is leading a surge in reading digital comics and novels, even as general mobile entertainment activity sees slight fluctuations.

No discussion of is complete without YouTube. Indonesia is consistently ranked as one of the top five countries in the world for YouTube consumption per capita. But what do Indonesians watch?

Think absurdist, low-fi, and fast. Creators like Fadil Jaidi have built empires by playing exaggerated versions of Jakarta street characters—the loud bapak-bapak (dad), the cunning calo (broker), or the clueless boss. These videos are essentially modern Lenong (Betawi folk theater) on a 60-second clock.

: One of the most accidental global wins for Indonesia in late 2025 was the "Tung Tung Tung Sahur" trend, featuring an imaginary caricature of the traditional wooden drum used to wake people for pre-dawn meals. The videos reached nearly half a billion views worldwide.