Do not write paragraphs. Write a list of 3 to 5 actionable bullets. Each bullet should be a complete thought, bolded at the start.
A subject line or heading with fewer than six strong words to grab attention. The "Lede": Smart Brevity Pdf
I wanted to send out a quick note regarding our marketing strategy for the upcoming quarter. We have spent a lot of time analyzing the data from the previous campaign, and we feel that while it was successful, there is room for improvement. Specifically, we noticed that engagement on social media was lower than anticipated. Therefore, we are going to pivot our strategy to focus more on video content, which performed very well. This will require some budget adjustments that we will need to discuss on Friday. Do not write paragraphs
Write a headline that acts as a complete sentence summarizing the story. It should be bold, punchy, and tell the reader exactly what is happening. A subject line or heading with fewer than
Not every PDF should be ultra-short. Technical manuals need depth. Go deeper: Use Smart Brevity for internal memos, pitch decks, one-pagers, and client updates.
Before distributing a memo, the reader checks their PDF: