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TikTok and Reels capture younger demographics.

Mosco, V. (2009). The political economy of communication (2nd ed.). London: Sage. BlacksOnBlondes.24.07.26.Madison.Wilde.XXX.1080...

This cross-platform pollination keeps franchises alive for decades. It allows fans to interact with their favorite content in diverse ways, fostering deep emotional investment. However, it also demands "transmedia literacy"—the ability to track and synthesize information across different formats. The Challenges: Content Saturation and Echo Chambers TikTok and Reels capture younger demographics