"Supernatural" was released on June 15, 1999, by Arista Records. The album features 11 tracks, including collaborations with Rob Thomas, Eric Clapton, Dave Matthews, and Everlast, among others.
In the late 1990s, Carlos Santana was looking to revive his career, which had slowed down in the 1980s and 1990s. He teamed up with producer Larry Coriel and began working on a new album that would blend his signature Latin rock sound with modern styles and guest appearances by popular artists. santana supernatural album
More than two decades later, the Santana Supernatural album remains a case study in the Harvard Business Review as often as it appears in Rolling Stone. It taught the music industry that "heritage artists" are not dead—they just need the right collaborators. "Supernatural" was released on June 15, 1999, by
Santana's album Supernatural , released in June 1999, is a massive 15x platinum Latin rock project known for its numerous high-profile collaborations and 9 Grammy Awards. Core Tracklist & Collaborators He teamed up with producer Larry Coriel and
Released on June 15, 1999, Santana’s Supernatural is more than just a commercial juggernaut; it is a landmark moment in music history that redefined the "comeback" narrative. After a decade without a record label, Carlos Santana collaborated with Arista Records mogul Clive Davis to craft an album that bridged the gap between his 1969 Woodstock-era Latin rock roots and the contemporary pop landscape of the turn of the millennium.
Featuring the little-known duo Product G&B (and a sample from "Are You Ready" by The Ghetto Boys), this track is cool, urban, and understated. The guitar melody is simple but devastatingly effective. It, too, reached #1 on the Hot 100, giving Santana a rare double-#1 album year.
By the late 1990s, Carlos Santana was a revered guitar icon but commercially stuck. His 1970s fusion era had faded; 80s/90s albums sold modestly. Label Arista’s Clive Davis proposed a radical idea: ditch the core band. Pair Santana with young hitmakers (Lauryn Hill, Dave Matthews, Rob Thomas, Eric Clapton).