: Leveraging the brand's "Live Water" positioning, a bot could offer daily hydration reminders or "rejuvenation tips" for the body and mind. History & Heritage
The story of the is a modern chapter for the iconic 135-year-old Georgian mineral water brand, shifting its presence from physical store shelves into the pockets of digital-savvy consumers. The bot serves as a central hub for loyalty programs , product ordering , and interactive marketing across various international markets. The Bot Experience
) use Telegram bots to allow customers to order products, including Borjomi, for home delivery. Feedback & Support:
International Advertising Festival in the Marketing and Media categories.
The interface is clean, usually brandishing the distinct red and white logo, and the interaction is low-friction. You don’t need to download a separate app clogging your phone’s storage; you simply open a chat. It utilizes Telegram’s features—custom emojis, inline buttons, and instant web views—to create a seamless user experience.
To understand the bot’s importance, one must appreciate Borjomi’s status in post-Soviet culture. For millions, the green-and-white label evokes memories of summer holidays in the Caucasus. The bot captures this sentiment through a dedicated By typing /ussr , the user receives a historical photo of the 1960s bottling plant along with a recipe for a Soviet-era cocktail (Borjomi + red wine + tarragon). This gamification creates emotional stickiness, transforming a health product into a cultural artifact.