Contrary to the belief that Zoomers are apathetic, Indonesian youth are deeply political—they just express it differently than their reformasi-era parents.
For brands, politicians, and global observers, the lesson is simple: You cannot force a trend on Indonesian youth. They will chew it up, remix it with sambal , and spit it back out as something that is entirely, unapologetically . Contrary to the belief that Zoomers are apathetic,