You cannot separate the lifestyle from the physical space. To live the , you must treat your square footage as a multi-functional tool.
The phrase typically refers to one of two distinct areas: the corporate lifestyle and public entertainment offerings surrounding the Bjarke Ingels Group (BIG) Headquarters in Copenhagen, or the specialized event services provided by the agency BIG HQ INC . BIG HQ Copenhagen : A Lifestyle & Design Landmark The Bjarke Ingels Group Headquarters big tits hq
However, "Big HQ" isn't a globally recognized chain like Dave & Buster's or Topgolf. It is most likely a specific local business—possibly a (e.g., Big HQ in locations like Singapore, the UK, or the US). You cannot separate the lifestyle from the physical space