Principles Of Marketing By Philip Kotler Ppt Chapter 1 Official
Marketing occurs when people decide to satisfy needs through exchange. Markets: The set of all actual and potential buyers. 4. Marketing Management Orientations
After reviewing the PPT, move on to Chapter 2: "Company and Marketing Strategy." You will see how the principles from Chapter 1 fit into the larger puzzle of strategic planning. principles of marketing by philip kotler ppt chapter 1
Some slides now add three more Ps for services marketing (People, Process, Physical Evidence), but Chapter 1 focuses on the original 4. Marketing occurs when people decide to satisfy needs
According to Kotler, the purpose of marketing is not to just sell a pen; it is to build a . Chapter 1 introduces Customer Relationship Management (CRM) . Chapter 1 introduces Customer Relationship Management (CRM)
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