Masalaseencom 2021

During this dark phase, retreated entirely to the OTT space. This period gave us some of the most critically acclaimed content of the year, precisely because creators were no longer bound by "front-bencher" sensibilities.

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Beyond just gossip, the "masala" niche expanded to include wellness and cultural milestones, such as the viral trend of doctors performing workouts in sarees . Navigating the Digital Landscape During this dark phase, retreated entirely to the OTT space