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Think of Stranger Things using Kate Bush’s 1985 track "Running Up That Hill." The song was not new. But by placing it in a specific narrative context—a teenage girl saving her friend from supernatural death—the show repackaged the track for a generation that had never heard it. Overnight, Bush broke streaming records. The content didn’t change; the frame did.

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Joe Rogan's podcast is three hours long. Nobody has time for that. But 100 different "clip channels" on YouTube repack that three hours into 35 specific moments: "Joe on UFOs," "Joe on Diet," "Joe on Comedy." Think of Stranger Things using Kate Bush’s 1985