Digital piracy has been a pressing concern for the film industry globally, with the proliferation of the internet and peer-to-peer file-sharing technologies making it easier for copyrighted content to be shared and distributed illegally (Bhattacharjee et al., 2006). Studies have shown that piracy can have severe financial implications for the film industry, including lost revenue and decreased profitability (Krishnan & McFadden, 2015). In the Indian context, piracy has been estimated to cause significant losses to the film industry, with a study by the Indian Film Federation estimating that piracy costs the Indian film industry around ₹1,500 crores annually (IBF, 2019).
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